What is Guerrilla Marketing?
In the words of the Father of Guerrilla Marketing, Jay Conrad Levinson, "... achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy instead of money."

Why is Guerrilla Marketing needed?
"Guerrilla marketing is needed because it gives small businesses a delightfully unfair advantage: certainty in an uncertain world, economy in a high-priced world, simplicity in a complicated world, marketing awareness in a clueless world." - Jay Conrad Levinson